DeCastelli Showroom
DeCastelli Showroom
DeCastelli Showroom
Milan
Milan
An immersive experience through material augmentation
An immersive experience through material augmentation
Overview
Overview
De Castelli is one the leading metal companies that fuses craftsmanship and artisanal techniques with hi-tech industrial processes, leading to innovative and beautiful furniture products and architectural surfaces. At their new showroom in downtown Milan, visitors are welcomed by an immersive experience and unexpected interactions with this timeless and yet always surprising material.
De Castelli is one the leading metal companies that fuses craftsmanship and artisanal techniques with hi-tech industrial processes, leading to innovative and beautiful furniture products and architectural surfaces. At their new showroom in downtown Milan, visitors are welcomed by an immersive experience and unexpected interactions with this timeless and yet always surprising material.
Key information
Key information
Client
Client
De Castelli S.r.l.
De Castelli S.r.l.
Year
Year
2021
2021
Location
Location
Milan, Italy
Milan, Italy
Typology
Typology
Showroom, Exhibition
Showroom, Exhibition
Size
Size
-
-
Services
Services
Interaction Design, Experience Design
Interaction Design, Experience Design
Partners
Partners
CZA-Cino Zucchi Architects
CZA-Cino Zucchi Architects
Status
Status
Built
Built
Insights
Lying at the intersection of design, technology and craftsmanship, the project enhances the qualities of metal through experiential augmentation and spatial design
Lying at the intersection of design, technology and craftsmanship, the project enhances the qualities of metal through experiential augmentation and spatial design
Description
Two large dome-like surfaces at the showroom entrance are augmented through the use of transducers that transform the metal surface into a seamless sound emitters that engage users with a tactile interaction. By getting closer to the surface, visitors can experience the metal vibration and hear the sound of the De Castelli machinery at work blended with a music soundtrack to offer an alternative experience of the fascinating material production and factory operations.
Video by MUSE Factory of projects / Directed by Francesca Molteni / Full video here
Two large dome-like surfaces at the showroom entrance are augmented through the use of transducers that transform the metal surface into a seamless sound emitters that engage users with a tactile interaction. By getting closer to the surface, visitors can experience the metal vibration and hear the sound of the De Castelli machinery at work blended with a music soundtrack to offer an alternative experience of the fascinating material production and factory operations.
Video by MUSE Factory of projects / Directed by Francesca Molteni / Full video here
