Vittoria Innovation Labs
Vittoria Innovation Labs
Vittoria Innovation Labs
Brembate
Brembate
How to transform a building into a bikeable workplace that fosters innovation and well-being?
How to transform a building into a bikeable workplace that fosters innovation and well-being?
Overview
Overview
The Innovation Labs represent a key element for Vittoria, a leading global company in the production of bike tires. Winner of an invited competition, this proposal responds to Vittoria’s ambitious vision to create an innovative environment that brings together employees, cycling companies, and sport professionals under one roof.
The Innovation Labs represent a key element for Vittoria, a leading global company in the production of bike tires. Winner of an invited competition, this proposal responds to Vittoria’s ambitious vision to create an innovative environment that brings together employees, cycling companies, and sport professionals under one roof.
Key information
Key information
Client
Client
Vittoria S.p.a.
Vittoria S.p.a.
Year
Year
2023
2023
Location
Location
Brembate, Italy
Brembate, Italy
Typology
Typology
Workplace, Laboratory
Workplace, Laboratory
Size
Size
3,000 sqm
3,000 sqm
Services
Services
Architecture, Interior Design, Strategy
Architecture, Interior Design, Strategy
Status
Status
1st Place Invited Competition - Design Development
1st Place Invited Competition - Design Development
Insights
Design strategies of adaptive reuse create flexible and adaptive environments
The project turns the current warehouse of Vittoria HQ into a 3,000 sqm knowledge hub dedicated to production, testing, research, and enjoyment. The strategic internal reconfiguration and the restyling of the exterior facade give shape to flexible and bright spaces that focus on mental and physical wellbeing.
Vittoria Innovation Labs best expresses OBLYK's approach to adapt and reuse an existing building to enhance user experience, creating a fluid continuity and constìtency between the environments of production, testing, research, and enjoyment, held together by the strong company identity.
Design strategies of adaptive reuse create flexible and adaptive environments
The project turns the current warehouse of Vittoria HQ into a 3,000 sqm knowledge hub dedicated to production, testing, research, and enjoyment. The strategic internal reconfiguration and the restyling of the exterior facade give shape to flexible and bright spaces that focus on mental and physical wellbeing.
Vittoria Innovation Labs best expresses OBLYK's approach to adapt and reuse an existing building to enhance user experience, creating a fluid continuity and constìtency between the environments of production, testing, research, and enjoyment, held together by the strong company identity.
Description
Vittoria Labs are developed to host a best-in-class innovation center for bike tires development and technology transfer. The spaces are reimagined to encourage a spirit of co-creation and positive collaboration, balancing dynamic activities and focused work needs while promoting mental and physical wellbeing of employees.
With the objective of connecting the Vittoria Labs with the new Bike Park, the project features an iconic ramp that cuts through the building. The ramp is the stronger architectural element of the new facade. On the one hand, it turns into a visual and symbolic expression of Vittoria’s identity. On the other, it creates a strong connection between the Labs and the Bike Park for a fluid and seamless testing experience.
Vittoria Labs are developed to host a best-in-class innovation center for bike tires development and technology transfer. The spaces are reimagined to encourage a spirit of co-creation and positive collaboration, balancing dynamic activities and focused work needs while promoting mental and physical wellbeing of employees.
With the objective of connecting the Vittoria Labs with the new Bike Park, the project features an iconic ramp that cuts through the building. The ramp is the stronger architectural element of the new facade. On the one hand, it turns into a visual and symbolic expression of Vittoria’s identity. On the other, it creates a strong connection between the Labs and the Bike Park for a fluid and seamless testing experience.
