De Castelli Showroom / Interactive Space

De Castelli is one the leading metal companies that fuses craftsmanship and artisanal techniques with hi-tech industrial processes, leading to innovative and beautiful furniture products and architectural surfaces. At their new showroom in downtown Milan, visitors are welcomed by an immersive experience and unexpected interactions with this timeless and yet always surprising material. Two large dome-like surfaces at the showroom entrance are augmented through the use of transducers that transform the metal surface into a seamless sound emitters that engage users with a tactile interaction. By getting closer to the surface, visitors can experience the metal vibration and hear the sound of the De Castelli machinery at work blended with a music soundtrack to offer an alternative experience of the fascinating material production and factory operations.

Video by MUSE Factory of projects / Directed by Francesca Molteni / Full video here

Typology: Retail
Location: Milan, Italy
Year: 2020 – 2021
Client: De Castelli Srl
Status: Completed
Interior Design: Cino Zucchi Architects
Interaction Design: Oblyk Studio

Lying at the intersection of design, technology and craftsmanship, this project for De Castelli enhances the qualities of metal and the company’s craftsmanship through experiential augmentation and spatial design.

Showroom images courtesy of De Castelli, ©Marco Menghi

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