This project envisions reintegrating the district between the Champs-Élysées roundabout and the Arc de Triomphe back into local Parisian life by reviving the promenade experience. Historically, the Champs-Élysées functioned as a promenade for the citizens. Since the start of western modernity, the promenade was transformed into a monumental statement, then turned busy highway. Ultimately, it has been rejected by Parisians due to over-tourism, traffic, pollution, and overconsumption—an overall global concern.

As a response to the side effects of capitalism, PCA-Sream’s 10-year vision for Champs-Élysées focuses on being sustainable, desirable, and inclusive by 2030. To translate a local syndrome to a global diagnosis, the approach combines both sensory and analytics. The strategy interweaves the city on five urban strata: nature, infrastructure, mobilities, use, and the built environment, with a focus on quantifiable operational priorities:

Reducing the impact of urban mobilities through narrowing the roadway and new noise reduction material.

Rethinking nature as an ecosystem through the planted “living room.”

Inventing new uses for the promenade with contemporary kiosks to diversify the surrounding monotonous retail.

Utilizing data for measurement and regulations.